Creative Director / Art Director – Currently seeking freelance and project work
In 2008, The Martin Agency formed Studio Squared, an agency with the mission to create retail-focused digital branded content to be broadcast on the Walmart in-store network, comprised of over 3,500 locations nationwide. The amount of content needed for this network is voluminous and the deadlines are always pressing.
I was invited to join Studio Squared in 2010 and with a broad background in brand, digital and direct marketing, this made for a perfect fit. As lead creative director, working directly with Walmart’s senior brand management teams, I am responsible for developing creative strategy, managing creative teams in the creation and implementation of digital content, direct supervision of the pre- and post-production process, and often being hands-on as the art director on campaigns. Throughout this process, I am responsible for presenting creative work through a rigorous review process within Walmart.
Work on the network is not limited to Walmart branded content. We also partner with many of the top national retail brands (P&G, Unilever, General Mills, to name a few) to create retail-focused digital content. This work aids in driving direct sales of products sold in the stores.
In addition to supervising the creation of content for the Walmart network, I also lead creative teams developing digital content for Walmart’s social channels, including; YouTube, Facebook and Snapchat...everything from a series of simple meal videos to entertaining ways to promote air fresheners. In fact, a series of party planning videos received over 19 million YouTube views during the holidays and went on to win industry awards.
I enjoy getting my hands dirty as I continue to refine my craft of art direction. And love the challenges and rewards of leading creative teams in the development of award-winning work, work that has produced well over $700 million in incremental sales.
Creative Director/Art Director
Studio Squared/The Martin Agency
September 2010 – Present
President / Creative Director
Dave Parrish, Inc
May 2003 – Present
Accounts including Olympus Cameras, The Martin Agency and First Citizens Bank SC.
SVP Associate Creative Director
The Martin Agency
2001 – 2003
Creative director/art director on direct mail, print and TV campaigns for Alltel, Champion Mortgage, FMC, GEICO and UPS.
SVP Creative Director
1995 – 2001
Creative director/art director for national brands, including Coca-Cola, Gerber and Saab, developing web sites, sitelettes, promotional sites, digital marketing and advertising. Created the first web site for The Coca-Cola Company.
VP Executive Art Director
The Stenrich Group / Martin Direct
1988 – 1995
Senior Art Director
1985 – 1988